👋 Hi, I’m Yilan, a Senior Product Designer.
I have been bringing simplicity to complex businesses.
Over the past 7 years, I've led and worked end-to-end across startups, enterprises, and agencies to craft impact-driven product experiences in real estate, supply chain, health tech, and fintech.
At Home Partners of America, I’m leading the rent-to-purchase digital transformation, creating solutions adopted across other ecosystems within Blackstone.
Previously, I shaped supply chain solutions at ECMS Express, developed the e-commerce platform at Design with Frank, revamped a cognitive health app at Inquiry Health, led market research for the Circle K app, and streamlined operations at Lazzoni. I really love what I do.
Selected Work
Delivering solutions from humble startups to platforms serving hundreds of thousands of users
Property Management 0-1 App & Portal - Stabilizing payment collection & Reducing expenses
FinTech, App & Portal — Replacing wire-transfer with webhook based ACH to eliminate business vulnerabilities.
Healthtech, App — Streamlining customer journal entry flows to increase user engagement.
In-House Design Systems — Enhancing various internal workflows and user experience consistency.
Supply-Chain, 0-1 Website & Portal - Collecting user qual and quant data to drive business success.
ArchTech, E-Commerce Web — Rearranging information architecture and UI to accommodate the soft launch.
Skillsets
I always strive to bring the proper qualitative and quantitative technique and methods to achieve the best possible outcome to work collaboratively.
Strategizing
Goal Setting
Workshop Hosting
Roadmapping
Follow-up Actions
Output synthesis
UX
User Research
Information Architecture
Journey Mapping
Storytelling
Usability Testing
UI
Wireframing
Visual Design
Responsive Design
Design System
Html & Css
Product Analytics
Benchmark
Analytic Thinking
UX Audit
Data Visualization
Success Metrics
AI-Driven Tools
I leverage AI-driven tools to integrate qualitative and quantitative techniques, ensuring data-driven decision-making and optimized outcomes.
Endorsement
What do people say about working with me
Creative Assets By Me
I craft assets to drive marketing campaigns, increasing conversion success
My Spare Time
I make videos to channel my creativity