Project Phase

• After the webpage revamp kicked off for 3 weeks, leadership liked to review progress, strategies, and evaluate resource allocation for the initiative.

Target Users:

• Prospective Applicants ( new users)

My Role

• Sole Researcher and Designer, Data Analysis, Competitive Analysis, Wireframing, Report Compiling, and Presenting.

• Design and Research Advocator at a place where design practice was premature and resources were limited.

Competitor Audit

Comparing the page as new users, defining content layout, call-to-action, copy content , UI features, as well as gaps&opportunities that prepare users for next steps