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https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/003f00da-8644-4a3e-8bd1-431935e1c28d/Screenshot+2025-02-27+at+11.59.49%E2%80%AFAM.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/84663a4d-1ad4-4343-90c5-1ad67eb28b0c/Hotjar.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/0ec7ec46-e258-40d5-8ba1-04133f59ee0a/Claude+Ai.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/bb6008ae-ec06-4752-9e05-06e7314df5b7/Figma-Jambot.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/c0d9bcd6-e37b-4320-933a-dea06fc3dd5f/Meet+Creek.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/effb678d-c98f-41a7-89d6-093ea8065fb1/Dovetail+%281%29.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/8c0d2cbe-f2bf-44f4-8791-16e3d29584c4/Usertesting.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/d91ebba3-8d60-481c-8fbf-f8dc6e275867/Power+BI.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/08adaaa7-66c8-48fd-b131-75c47966fa53/image+12.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/7820c6b3-5a41-4ee9-8c87-7d707b7338a2/Userlytic.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/056cb699-677a-4b3f-8b59-50dc658053cc/UI+Wizard.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1886a674-9db9-4ad8-9cad-c05fe8816db6/CATALINA+LOPERA+MUNERA+%281%29.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/ebc6bf5a-1b04-4a14-be76-25015b75c8a9/CHRISTINA+NGO+%281%29.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/2c8d570a-f2fa-40a4-a494-f680a375a1e0/CHARLOTTE+LI+%281%29.png Product Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://yilandong.com/gov daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1609736211320-XY42MD2COQM9TRNJUKLJ/Project+Thumbnail+.1_P2.png Gov https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610312387005-0JUSQXHZCD1T3PNDPQYO/02_Diamond.png Gov https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610314505871-GN357AMIS4X7O5T7BLGS/Design_01+Trying+to+reach+Gov.png Gov Trying to reach government like… https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610319523419-VUJGRQ6QNQK8QSHLF6S2/Define_01persona%2Baffinity%2Bmap.svg.jpg Gov - Persona Persona https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610316777734-1AJFS7PU8RCJ1Z6QC2QH/Define_02persona+affinity+map.svg.png Gov Affinity Mapping https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610317007061-A50UA0MX301SIYXHDBY2/Design_01.JPG Gov https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610317635993-F5XF18FOV8YZWPUHE25F/Design_02.png Gov http://yilandong.com/essic-sport daily 0.75 2021-04-09 https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610308015401-9SA64DW866DMD0TQXTYT/Project+Thumbnail+.1_P2.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1609390292004-DALWDXMOXRJPL61H6MTH/Project+Thumbnail+.1_P2.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614654998605-LHL8HNT6WMYZRM505O58/Group+506.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1609442539688-Y7LAHBX5VBRJOV4AB4L5/01_online%2Bshopping%2Bdata.jpg Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613881289834-H0P2V93IJVNJMISQPRRW/image+17.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613882140342-1WS96OVV8CWVS2NVI22J/Group+272+%281%29.png Essic Sport Affinity Mapping https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614029058207-D7120QYPXVAYEYOSRBGY/Group+260.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613882429771-J3JBLT1RLW3AFL56VA85/Group+258+%281%29.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613862114798-CRRIQL16DNAHTVOU6O1Q/03.1_cardsorting.jpg Essic Sport Hybrid card sorting https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613862971234-L774CFNOU46X6IS0RYNV/Group+270.png Essic Sport Click to view full image https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613873755849-7NMY6Y2UEQZ87NH5EQ5J/Group+271.png Essic Sport After all participants completed their tasks, I consolidated all the categories in excel sheet, converting data into percentage metric. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613894256453-DTWROQ8KQQOLR0269OPD/Group+92.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614035223122-1L1PRC6JZWS2IAODR4NI/Group+282.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614035203723-O5THIRBHQ3W0VBSULI61/Group+283.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613961253452-R4A08QZAVL4LSXN9WDPE/Group+97.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613961256649-9VDGAALDTT8T03U8VDYA/Group+98.png Essic Sport Click to view full image https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613893712753-I8D37A7HCRL6N3VRTJOH/Group+93+%281%29.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614028372358-WAOXNCW2W6SGFRRIP7QC/Provoke+Purchasing+action.png Essic Sport Click to view full image https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613897107712-AN7N0BA37DSG1S5JGHR0/Group+96.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614044066792-KBFB08CJKYAX7FPOE00Z/P2+Design+System.png Essic Sport https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614038276182-RC3SJNXAITA21X7Z3NZ2/Group+89.png Essic Sport Current Design: “Explore” -> Product List https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614039100161-8A96VYEQCBFD4AS45I01/Next+step_+current+tage.png Essic Sport Current Product List https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614038499689-MUMEX3LS4K7EHIND4FXN/next+step+Iteration.png Essic Sport Iteration: “Explore” -> Company history & client review https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614039236420-UXGYS1TMV720LQRB2U54/Next%252Bnext_%252Biteration%252Btag.jpg Essic Sport Iteration: Adding tag to featured products https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1613450509320-I5GFISO31X81H43172QJ/ezgif.com-gif-maker+%281%29.gif Essic Sport Iteration: Pop-up window to provide guideline http://yilandong.com/home daily 0.75 2025-02-04 https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/d80733f0-a737-4991-af1f-6ec7159003a1/Screenshot+2024-12-09+at+2.37.28%E2%80%AFPM.png About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://yilandong.com/postit-1 daily 0.75 2024-07-29 https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1609736161434-BU0YGTZWJA8FUA45B38V/Project+Thumbnail+3.jpg Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628092513967-KQ6TVMU8B08K9OD4HV1E/Line+26+%283%29.png Post-it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628092442457-Z5J3ZJGGRZU9E4UTFLDQ/Group+549.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628092542135-QA8FZLEP8UE3L0MEIHRT/Line+26+%283%29.png Post-it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1609968852717-485B10E3BKIC0LQYTUIS/image-asset.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614189866722-TG4SNAGC86NZS65SSEA0/P3_Steps+to+add+a+note+%281%29.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614060345864-ZH0PJAV5BDCOXAS0Z9ZO/Post-its+%283%29.jpg Post-it Affinity Mapping https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614193395993-OSRPG02BIJLGOIOVQ5AB/P3-+Person+%281%29.png Post-it Persona https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614061265000-56NCSTLUWGQ28C5J0XPK/HMW+statement+%281%29.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614317664410-5T0YXW7TX8AICPXRJ0YA/Group+408+%281%29.png Post-it Click to view full image https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614317691208-PQ1AOAWO11AO4RN0J3JJ/Group+409+%281%29.png Post-it Click to view full image https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614212053258-M9LZTYSK0OFLXHIMZBNT/P3_Orginal+sketch+site+mapping+%282%29.png Post-it My initial sketches. I was looking to convert Post-it app into a project managing platform. Later, I realized I lost sight of pain point of the persona. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614230747488-RSS0ICLG8BRQIK01QEII/Group+362+%283%29.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614233106117-R401HQEHEWQ2TILWP7IY/Group+369.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610400950913-8BVDFFQA4181WHPE1O19/ezgif.com-gif-maker.gif Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610071751121-VN6MZ5RAPJ9FVSAL2666/Design_02+Testing.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1610071758654-4T9LPI3VOCLYEUL46QE5/Design_02.1+Testing.png Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1612654438091-U4PF6G5WAK50HG88RQOS/Next%2Bstep%2B%25281%2529.jpg Post-it https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/a9bb1174-d971-442e-9bbf-2abd88da0356/Home+Partners+of+America+%282%29.png Post-it - Make it stand out 0-1 Mobile App & Desktop Portal - Surfacing the right feature at the right time. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1c04805b-b6de-4619-bae4-e1d6235365df/Design+with+%281%29.png Post-it - Make it stand out E-Commerce Website — Rearranging information architecture and UI to accommodate the soft-launching https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/291c9732-3487-4b28-a6eb-3461a38a3a2a/ECMS+gloabl.png Post-it - Make it stand out Shipping Website - Collecting qualitative and quantitative data to align with user behavior and drive business success. http://yilandong.com/cbtthoughtdiary daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1621488849900-WAJLI6P5NCGMFJRJDDNT/Group+549.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628042163657-SKVLTRCN2C0J0S0Z0VDO/Line+26+%283%29.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628042182716-DJBBYVD34BIP2LGQ02IV/Line+26+%283%29.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628021760312-O6C1YCPV1L302G17TB1A/Group+539.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628021811555-ZEDLNN3SED6DL4JQNV4O/Group+540+%281%29.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628014787597-IS80XNIFV5DTIMT70WWO/Line+26+%283%29.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1627942157401-GUPQ11XPEDG31BJW53MZ/Group+542.png CBT Thought Diary Primary Persona - Our stakeholder provided us the google analytics chart, so we were able to recognize that 68.3% users are Caucasian female from age 18 to 24. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628017936368-CW1MLIEDRL8838TE2R5J/Line+26+%283%29.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628027905667-VUI7OZQZR784IUR2SG0R/Group+219.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628043481785-HR6S4M1VGJT9FMNAKC8F/Group+558.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628029938588-SD2DA8RYCX3D19B1B13S/Line+26+%283%29.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628048838352-F4JSZ4OHKKZ7GY0MC5Q2/Group+603.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628050967763-BHUWI952K03FM9Y5QL6D/Group+609.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1628039008066-TMOX5O0ZUDREMQMIRRNE/Line+26+%283%29.png CBT Thought Diary - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1630011661101-CU5J5EB4V4MDH8KEISPR/Group+733+%281%29.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614465434055-8VILZWTI9KQY47WUZ9RO/Group+438.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614465437091-THNP7NVK98BW985NRZVT/Group+441.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1630011964051-EF3S0O9ZPNF0ZZKNH07G/Group+734.png CBT Thought Diary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614638241754-LUT9R167ZMMHUF4X2Z5L/Group+461.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1615954955396-XNFYM2CSQLVMECGVHCI9/Group+458.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1614638320611-8G2WUS1VLSXSL6CO7NCO/Group+464.png CBT Thought Diary https://images.squarespace-cdn.com/content/v1/577e85538419c243feb5226d/1629820379187-KG02J2LH9Q1YBOUT9Q65/Group+611.png CBT Thought Diary - 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