🇺🇸 🇨🇳 📊 🎨 🥃

 

Curious, data-driven, and product enthusiast.

I’m Yilan, pronounced the same as ‘Elon”, a Senior Product Designer with over 7 years of hands-on experience in UX/UI Experience, Product Analytics, and Strategic Thinking.

I specialize in end-to-end product design, delivering solutions that scale from humble startups to platforms serving hundreds of thousands of users. I thrive on leading, designing, and creating delightful experiences that make a difference—and I love what I do.

At Home Partners of America, I’m spearheading the transformation of our resident, and lease admin experience while championing design adoption across other departments within the Blackstone ecosystem. Previously, I shaped the future of shipping experiences at ECMS Express, established UX/UI practices at Circle K, Design by Frank, and Inquiry Health LLC.

I’m passionate about being an advocate for both users and business success. If this aligns with what your company needs, I’d love to connect on Linkedin!

 

I always strive to bring the proper qualitative and quantitative technique and methods to achieve the best possible outcome to work collaboratively.

In my spare time, I’d like to make video content:

 

My Skillsets

 

Strategizing

Goal Setting
Workshop Hosting
Roadmapping
Follow-up Actions
Output synthesis

UX

User Research
Information Architecture
Journey Mapping
Storytelling
Usability Testing

UI

Wireframing
Visual Design
Responsive Design
Design System
Html & Css

Product Analytics

Benchmark
Analytic Thinking
UX Audit
Data Visualization
Success Metrics

 

My Experience

 

Home Partners of America
Senior Product Designer
NYC, NY/ remote
Jul 2022 - Present

Product Designer
NYC, NY/ remote
Sep 2021 - Jul 2022

  • I have been the driving force behind the 0-1 creation of My Pathlight property management app and portal. I helped achieve a 93% adoption rate within a year, which reduced misdirected resident service queries by 40%, boosted our brand NPS by 10 points, and saved 20% on manual labor costs.

  • I redesigned our maintenance intake process, saving over 30% annually on third-party fees. By replacing wire payments with a digital ACH system, I cut payment processing time by 90% and increased annual collections by 22%. I built scalable internal B2B and B2C design systems in Figma, which improved team efficiency and strengthened our product’s identity.

  • Beyond design, I hosted workshops and mapped workflows to streamline projects and boost collaboration. It was also an amazing experience to mentor and grow our team, expanding it from just 2 to 6 designers.

 

ECMS Express
Sole Product Designer
NYC, NY/ remote
Sep 2020 - Sep 2021

  • As the only designer at ECMS Express, I worked closely with the founders and engineering team from London, Japan, Singapore, and the United States to design our web flows, build design systems, and create high-fidelity responsive designs.

  • My work resulted in a 35% revenue increase and an impressive 40% boost in website traffic through marketing campaigns I helped run on platforms like Amazon and Instagram.

 

Robert Half
UX/UI Designer
NYC, NY/ remote
Sep 2019 - Sep 2020

  • I had the opportunity to lead and contribute to various impactful projects across multiple industries, including healthcare, architecture, and large-scale enterprises.

  • My work spanned different phases of product development, from MVP creation to full-scale redesigns, covering everything from user research to interface wireframing. Through 50+ user interviews and usability tests, I gathered key insights that directly informed the development of 12 new product features across various industries, enhancing both user experience and business outcomes.

 

Lazzoni
Project Manager & Designer
NYC, NY
Oct 2017 - Sep 2019

  • I led a team of 10 associates, implementing a customer relationship management (CRM) system that resulted in an 80% increase in sales leads.

  • I conducted competitive analysis and led the redesign of the consumer-facing website, integrating an online appointment booking system that further increased leads by 37%

  • I successfully designed and delivered 40+ client projects, and maintained a 5/5 client satisfaction rating on Google..

 

  • I contributed to vendor management and project execution, optimizing procurement processes and reducing project timelines by 15%. Additionally, I developed 50+ 3D digital renderings to support client presentations, enhancing visualization and design decision-making.

Roman and Wiliams
Designer
NYC, NY
Nov 2016 - Oct 2017